INSPIRATION TO INSTALLATION
FLOORS DESIGNED WITH YOU IN MIND

INSPIRATION TO INSTALLATION
FLOORS DESIGNED WITH YOU IN MIND

SERVICES

Key Responsibilities:

Creative Direction
Website Development
POS/POP Design
Dealer Support Collateral Design

Shaw Flooring is one of the most recognizable and trusted flooring companies in the world, known for quality products that last for generations.

Shaw Flooring got its start in 1946 as Star Dye Company, a small business that dyed tufted scatter rugs. The events that transformed the company into the world’s largest carpet manufacturer are too numerous to write or even fully know. But the philosophy guiding those events meeting customers, determine their needs, and supplying those needs hasn’t changed much through the years. In 1985, Shaw made its first appearance on the list of America’s largest corporations–the Fortune 500–with more than $500 million in sales and close to 5,000 employees. On January 4, 2001, Shaw began a new chapter in its long and varied history with the completion of its sale to Berkshire Hathaway Inc., the holding company of renowned investor Warren E. Buffett. With the move, Shaw ended its tenure as a public company.

SERVICES

Key Responsibilities:

Creative Direction, Website Development, POS/POP Design
Dealer Support Collateral Design

Shaw Flooring got its start in 1946 as Star Dye Company, a small business that dyed tufted scatter rugs. The events that transformed the company into the world’s largest carpet manufacturer are too numerous to write or even fully know. But the philosophy guiding those events meeting customers, determine their needs, and supplying those needs hasn’t changed much through the years. In 1985, Shaw made its first appearance on the list of America’s largest corporations–the Fortune 500–with more than $500 million in sales and close to 5,000 employees. On January 4, 2001, Shaw began a new chapter in its long and varied history with the completion of its sale to Berkshire Hathaway Inc., the holding company of renowned investor Warren E. Buffett. With the move, Shaw ended its tenure as a public company.

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WEBSITE DEVELOPMENT

The only way for the Shaw website to properly serve their customers is to give them the ability to see their room with multiple examples of Shaw products. To accomplish this I created what is now know as the Floorvana+ addition to the website which allows customers the ability to upload images of their room and find their perfect flooring match.  I also used a variety of parallax frames to make the visitor’s experience more inviting and exciting.  All of these additions transfer seamlessly to all mobile devices.

INDIVIDUAL SERIES BROCHURES

For several years I have been responsible for the design and creative direction of several of the Shaw Flooring Company’s brochures.  Below you will find a small sample of some of the brochures that I designed for them. Click on a brochure image below to see the entire design.

FEATURED WORK