30 YEARS OF INNOVATIVE TECHNOLOGY
THAT REDEFINED INDUSTRY STANDARDS

30 YEARS OF INNOVATIVE TECHNOLOGY
THAT REDEFINED INDUSTRY STANDARDS

COMMITMENT

Key Responsibilities:

Creative Direction
Website Development
Brochure Design
Print Ad Design

From its humble beginnings in 1989 to its rightful place as an industry leading musical instrument manufacturer, Mapex Drums has changed the way musicians develop their musical identity.

Having previously worked with Mapex Drums as their Artist Relations and Creative Director, the transition into working with them on a contract basis was seamless.  My time with the company afforded me the opportunity to not only understand the company’s core values, but also to understand the care and consideration they put into designing and developing every single product they bring to the marketplace.  Early in 2018 the company was acquired by the Sonor drum company in Berlin, Germany, which unfortunately ended my contract with them.

COMMITMENT

Key Responsibilities:

Creative Direction
Website Development
Brochure Design
Print Ad Design

Having previously worked with Mapex Drums as their Artist Relations and Creative Director, the transition into working with them on a contract basis was seamless.  My time with the company afforded me the opportunity to not only understand the company’s core values, but also to understand the care and consideration they put into designing and developing every single product they bring to the marketplace.  Early in 2018 the company was acquired by the Sonor drum company in Berlin, Germany, which unfortunately ended my contract with them.

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WEBSITE DEVELOPMENT

The drum and percussion industry is growing rapidly. With many companies competing with each other, the cutting-edge period of digitization can help you create extraordinary highlights grabbing the advantage. Nowadays, every big musical company has a good-looking website. It is important for people to access useful and trustworthy information online with a great visual design. As with every website that I direct the design of, I always put ease of navigation at the top of the list alongside device responsiveness. Next I wanted to create a flat minimalistic design, staying away from gadgets and gimmicks employed by other manufactures, I allowed the product images do the talking for the brand. Simple, less cluttered, and easy to navigate, these were my mandates and I believe we achieved them quite nicely.  Click here to visit the Mapex website.

DRUMSET SERIES
BROCHURE DESIGN

With a dozen stand-alone series of drums, along with four hardware series, snare drums, and accessories, it became necessary to create individual brochures and sell-sheets for each one of the Mapex product families. Beyond the us oof of great images it is important that you incorporate all of the important specifications for each product to help the consumer in making their buying decision. Drummers are famous for being spec geeks; so many different choices in woods and finishes, each excite and inspire different drummers for different reasons. This attention to detail goes into each one of the brochures that I design for each and every client. Click here to review my latest brochure design for Mapex.

MARKETING COLLATERAL
DESIGN

Since its beginning Mapex Drums has been advertising in music magazines throughout the world.  Above you will find just a small sample of the Print Ads that I have designed for them.

FEATURED WORK