A WORLD LEADER IN SPORTSWEAR
FOR NEARLY 100 YEARS

A WORLD LEADER IN SPORTSWEAR
FOR NEARLY 100 YEARS

COMMITMENT

Key Responsibilities:

Creative Direction
Website Development
Package Design
Print Ad Design

Since 1923 the Hummel name and stylized bumblebee icon has adorned the uniforms of some of the World’s most recognizable sports teams.

My work with the Hummel International Sport & Leisure company began nearly a decade ago when the London-based marketing firm that was in charge of the Umbro Sportswear account had acquired the contract with Hummel. Since then my involvement with Hummel has grown from its initial website design to becoming an integral part in all of their promotional decisions. From large format stadium brand advertisements to promotional videos, I have been fortunate to work with such a forward thinking company as it attempts to find its former glory in an already saturated sportswear market.

COMMITMENT

Key Responsibilities:

Creative Direction, Website Development, Package Design, Print Ad Design

My work with the Hummel International Sport & Leisure company began nearly a decade ago when the London-based marketing firm that was in charge of the Umbro Sportswear account had acquired the contract with Hummel. Since then my involvement with Hummel has grown from its initial website design to becoming an integral part in all of their promotional decisions. From large format stadium brand advertisements to promotional videos, I have been fortunate to work with such a forward thinking company as it attempts to find its former glory in an already saturated sportswear market.

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E-COMMERCE DEVELOPMENT

Four years ago Hummel made the decision to begin selling their products direct to consumers, which required the switch from a catalog-based website design to the online store that is currently represented. Their desire was to have a website which was fashion industry forward in its aesthetics while maintaining a easy to navigate and shop site, functional on all devices and platforms. Click here to visit the Hummel website.

MORE THAN ELEVEN
CAMPAIGN LAUNCH

In late 2019 the Everton Football Club signed a three-year partnership with Hummel Sportswear. As soon as the kit design was developed and approved by the club I was brought in to consult on and develop the launch. The launch included a new catalog design, large-format stadium graphics, as well as three videos announcing the partnership.

MARKETING COLLATERAL
DESIGN

In addition to being responsible for the creative direction of Bugatti’s new website, I was also contract to be the Creative Lead and Designer of their 2020 Model/Series Brochures, as well as direct the design of magazine ads and social media design aesthetics. For the design of each model’s brochure I focused on filling the majority of the real estate on the facing pages with beautiful images of the automobiles, while educating the reader with a set amount of copy that was carefully written to add to the page’s intrinsic format.

FEATURED WORK