SETTING THE BENCHMARK
FOR THE FUTURE OF TRUCKING

SETTING THE BENCHMARK
FOR THE FUTURE OF TRUCKING

COMMITMENT

Key Responsibilities:

Creative Direction
Website Development
Brochure & Sell Sheet Design
New Product Reveal
Video Production

Since 1923 Freightliner Trucks have been transforming the trucking industry with their innovative advancements in comfort, performance, and safety.

My work with Freightliner Trucks began nearly twenty years ago and in that period of time I have personally become inspired by their never-ending pursuit of bringing technological advancements to a marketplace that most people never think twice about. To begin with when purchasing a Freightliner Truck there are over 1,200 options that the buyer must choose before their truck goes into finish production.  This attention to detail has made my work with Freightliner ever-changing and ever-challenging, both of which has afforded me the opportunity to expand upon my knowledge of marketing and designing for an audience that I knew nothing about.

COMMITMENT

Key Responsibilities:

Creative Direction
Website Development
Brochure & Sell Sheet Design
New Product Reveal
Video Production

My work with Freightliner Trucks began nearly twenty years ago and in that period of time I have personally become inspired by their never-ending pursuit of bringing technological advancements to a marketplace that most people never think twice about. To begin with when purchasing a Freightliner Truck there are over 1,200 options that the buyer must choose before their truck goes into finish production.  This attention to detail has made my work with Freightliner ever-changing and ever-challenging, both of which has afforded me the opportunity to expand upon my knowledge of marketing and designing for an audience that I knew nothing about.

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WEBSITE DEVELOPMENT

Being that Freightliner is a subsidiary company of Daimler Trucks of North America, the company already had a blue print and sitemap of how they wanted the website to navigate.  What I brought to the table was the ability to take advantage of the turning the Freightliner website into a virtual reference center for their visitors, as wells introducing the technology needed for visitors to personally design their own truck and schedule it into production.

BROCHURE DESIGN
BRAND DEVELOPMENT

The development of the Freightliner Cascadia brochure was to be centered around the groundbreaking innovations and advanced technology that the company was bring to their top-tier of gas powered trucks. These same advancements will also be available when their eCascadia line of trucks is rebased to the market in the future. Click Here to see the entire brochure.

ECASCADIA REVEAL
VIDEO PRODUCTION

In preparation for the future launch of the eCascadia line of electric powered trucks to the Freightliner range of vehicles, I was hired to produce a 30 second video highlighting a taste of what is to be expected when this truck is released to the marketplace. The video has been used for investor relations, international truck shows, and on the Freightliner website.

FEATURED WORK