YOUR BODY TRANSFORMED
YOUR FITNESS GOALS RENEWED

YOUR BODY TRANSFORMED
YOUR FITNESS GOALS RENEWED

SERVICES

Key Responsibilities:

Creative Direction
Website Development
Facility Interior Designs
Social Media Management

WILFIT offers one of the most generous non-binding membership contracts in the industry, which adds to its client’s loyalty.

WILFIT is a premiere sports fitness center located in downtown Los Angeles. It boasts over 22,000 square feet of space to help all of their members achieve whatever their individual goals are. I was called on to design WILFIT a new website from the ground up. This included, but not limited to Frame Development and Site Design, Aesthetic Direction and Design, Directing a Photoshoot, and Directing the Production and Editing of content videos to be used throughout the website, on social media, and as internet advertising.

SERVICES

Key Responsibilities:

Creative Direction, Website Development, Facility Interior Designs
Social Media Management

WILFIT is a premiere sports fitness center located in downtown Los Angeles. It boasts over 22,000 square feet of space to help all of their members achieve whatever their individual goals are. I was called on to design WILFIT a new website from the ground up. This included, but not limited to Frame Development and Site Design, Aesthetic Direction and Design, Directing a Photoshoot, and Directing the Production and Editing of content videos to be used throughout the website, on social media, and as internet advertising.

wilfit_screens

WEBSITE DEVELOPMENT

The development of the Wilfit website was focused on attracting new members to their facility in an already saturated Los Angeles fitness marketplace.  The message is one of inclusion. This is not a poser’s gym, rather it’s a place where people of all fitness levels come to be encouraged by their fellow members. Another important purpose of the website was to give the visitor a virtual tour of the WILFIT facility, which is one of the largest fitness/gym facility in the city of Los Angeles, comprised of two city-block size floors of weight equipment and singular rooms devoted to a wide variety of classes and instruction.

VIDEO PRODUCTION
& PHOTO SHOOT

My market research educated me concerning the main reasons why people either join a gym and don’t go, or never join at all. The majority of the reasons were based on the fear of additional financial commitments in their lives, only slightly in front of people feeling embarrassed at where they presently are in their personal fitness.  The video I directed was focused on creating a message that everyone could relate to; the message of personal growth.  WILFIT used this video as the key component to boost their membership numbers, while creating an inviting message and relaxed atmosphere.

SOCIAL MEDIA DESIGN
& MANAGEMENT

In keeping with their new branding initiative WILFIT also wanted to develop a strong social media presence. They contracted me to develop a message, look and feel to their posts that would speak motivation and inclusion without being too fitness-crazy. The posts below are just a sample of the campaign that I created.

FEATURED WORK